We are looking for an experienced and strategically minded Head of Commercial PR to lead and elevate our external communication efforts and brand visibility across markets. Do you have a strong commercial mindset and a proven ability to drive impactful PR and communication strategies? Are you passionate about brand storytelling and stakeholder engagement across both B2B and B2C environments? Then you might be the person we’re looking for.

As Head of Commercial PR, you will be responsible for setting and executing a unified communications and media strategy across three key Business Units: Freight & Busses (B2B), Passengers (B2C) and Retail Outlets. You will collaborate closely with marketing, business leadership, and external partners to strengthen our positioning, support commercial initiatives, and ensure alignment across all communication efforts.

Key responsibilites:

• Cross-unit communications and media strategy: Define and lead an integrated PR and communication strategy across all three Business Units and markets, with a focus on synergy, brand consistency, and commercial impact.
• Events and trade fairs (primarily B2B): Plan and execute high-quality business events and trade fair participation that enhance brand positioning, relationship-building, and lead generation.
• Employer Branding: Develop and lead communication efforts that position the company as an attractive employer both internally and externally.
• Crisis communication: Own and activate crisis communication plans, including handling situations such as cancellations and operational disruptions, in close collaboration with executive leadership.
• ESG & Sustainability communication: Develop and implement a clear communication plan that highlights our green agenda and sustainability initiatives to internal and external audiences.
• Media relations and press handling: Build and maintain strong relationships with journalists and media across Denmark and Germany. Proactively drive media coverage across key publications and channels.
• Content and storytelling: Oversee or produce press releases, articles, campaign messaging, and thought leadership content, ensuring consistent, high-quality storytelling aligned with brand values and commercial goals.
• Performance and reporting: Monitor, evaluate, and continuously improve PR and communication performance based on KPIs, media coverage, and brand sentiment.

• A degree in communication, journalism, PR, marketing, or similar
  Minimum 8 years of experience in a similar role within an agency or corporate setting, ideally in a Nordic-German or matrix organization.
• Proven experience with both strategic and operational PR and communication, including campaign work, media handling, sponsorships, and event communication.
• Experience with employer branding and ESG/sustainability communication is a plus.
• Fluent in either German or Danish, both languages are a strong advantage and fluent in English (written and spoken).
• Excellent writing skills and a strong eye for compelling narratives and brand tone.
• Commercially minded, strategic thinker with a hands-on and proactive approach.
• Strong interpersonal skills and the ability to build trust and collaborate across teams and levels.

We Offer:

An exciting and influential position in a dynamic and fast-evolving organization. You’ll play a key role in our marketing and communication team and have a real impact on how we communicate our brand and commercial ambitions.

Your workplace will be based at our office in Havneholmen, Copenhagen, where you’ll join a dedicated and highly skilled team in an informal and collaborative environment.

We offer a competitive salary package based on your qualifications, as well as a pension scheme, health insurance, staff canteen, extra days off, and various employee discounts and benefits.

Please send us your application as soon as possible and no later than 22.10.2025 – we are reviewing applications on a rolling basis.